In March 2022, Porsche set a bold objective. The company wanted electric vehicles to account for more than 80 percent of sales by the end of the decade. But now Porsche's not so sure it can reach that goal. In an interview with Reuters, a company spokesperson said: "The transition to electric cars is taking longer than we thought five years ago."
That's not to say the product strategy is changing. Porsche's EV agenda will make it (theoretically) possible for four in five cars sold by 2030 to do away with the combustion engine altogether. But the peeps from Zuffenhausen are now adding an asterisk next to 2030: "dependent on customer demand and the development of electromobility."